Strategic Objectives:

• Enhance the Communications and Engagement Plan to support the public’s health, safety and quality of life and present results to the City Manager
• Present a plan to reduce collisions and injuries on roadways, including providing 3-5 options for City Council direction
• Engage the community to obtain feedback on the community’s sense of safety and well-being and present results to the City Council
• Update the City Council on the Open Space Master Plan, with a focus on access to parks
• Present options to the City Council for a behavioral health response model
• Identify, develop and implement a measurement tool(s) to determine the effectiveness of the City’s communications and public engagement with all segments of the community

Strategic Objectives:

• Develop and define a quarterly report format, including financial metrics, to improve fiscal transparency and report to the City Council and FIPAC
• Secure a consultant for the Economic Development Strategic Plan
• Procure and implement an upgrade of the public safety systems, subject to Dept. of Justice approval, and citywide database servers
• Provide an update to the City Council regarding the state of retail cannabis implementation, including revised revenue projections

Strategic Objectives:

• Develop recommendations for City Council consideration regarding increased staffing to address critical needs. 
• Develop a framework for a market analysis of employee compensation for hard-to-fill positions and present the results to the City Manager. 
• Issue a Request for Proposal for a consultant who will identify opportunities to innovate and modernize recruitment, hiring and retention through succession and talent management planning. 
• Develop a framework for a robust training, mentorship and leadership development program and present the results to the City Manager. 

Strategic Objectives:

• Present to the City Council opportunity sites for potential motel conversions with site control options
• Present to the City Council for action necessary code amendments to address SB 8, 9, and 10
• Initiate and convene a Citizens Advisory Group to discuss Measure Y and Housing Element compliance
• Present to the City Council for action the Housing Element
• Present to the Planning Commission a draft Inclusionary Housing Ordinance
• Initiate a draft STR Ordinance and an evaluation of program implementation options
• Present to the City Council for consideration a development plan and land use documentation for affordable senior housing at the Senior Center site

Strategic Objectives:

• Present the Pedestrian Master Plan update to the City Council for direction
• Develop a scope of work for the Climate Action and Adaptation Plan and present to the City Council for action
• Provide an update of the Stormwater Management Master Plan to the City Council
• Re-evaluate the existing Municipal Sustainable Policy, including landscape, organic waste and infrastructure planning and present the results to the City Council for action